Fervent Four
Did you know that only 4% of businesses ever cross the annual million dollar revenue mark? The Fervent Four is a weekly show, every Thursday at 11am, dedicated to sharing insights into growing a world class business no matter the climate.
Off the Beaten Path: Building Where2Wheel
Brittany and Dave Peregoff introduce Where2Wheel, sharing its inception and growth journey. They discuss transitioning the business model and partnering with landowners to develop off-road parks. The conversation touches on Zack's off-roading experiences and trail difficulty, as well as strategic pivots and market expansion in the off-roading industry. They explore demographic shifts, networking's role in business growth, and overcoming fundraising challenges. Insights into Founder University, entrepreneurial traits, and co-founder dynamics are shared, along with maintaining momentum through events. The episode also covers off-roading's social media impact, content trends, experiential marketing, and safety measures.
Key Points
- Effective follow-up and genuine networking can lead to unexpected opportunities and growth in a startup.
- Adapting and pivoting based on market needs and data is crucial for long-term success.
- The off-roading market is significantly larger and more diverse than initially perceived, with a growing number of women and beginners participating.
Chapters
| 0:00 | |
| 2:10 | |
| 5:08 | |
| 6:34 | |
| 9:02 | |
| 12:30 | |
| 17:07 | |
| 18:14 | |
| 22:43 | |
| 24:16 | |
| 29:13 | |
| 34:49 | |
| 36:21 | |
| 39:59 | |
| 42:04 | |
| 44:10 | |
| 48:12 |
Transcript
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