Off the Beaten Path: Building Where2Wheel

Brittany and Dave Peregoff introduce Where2Wheel, sharing its inception and growth journey. They discuss transitioning the business model and partnering with landowners to develop off-road parks. The conversation touches on Zack's off-roading experiences and trail difficulty, as well as strategic pivots and market expansion in the off-roading industry. They explore demographic shifts, networking's role in business growth, and overcoming fundraising challenges. Insights into Founder University, entrepreneurial traits, and co-founder dynamics are shared, along with maintaining momentum through events. The episode also covers off-roading's social media impact, content trends, experiential marketing, and safety measures.