Fervent Four
Did you know that only 4% of businesses ever cross the annual million dollar revenue mark? The Fervent Four is a weekly show, every Thursday at 11am, dedicated to sharing insights into growing a world class business no matter the climate.
Harnessing LinkedIn for Business Growth and the Power of Discipline
Lauren Krailo, founder of Krailo Socials, joins us to break down why LinkedIn is the most underutilized tool in B2B marketing—and how companies in commercial construction and beyond can turn connections into contracts. A self-proclaimed gym rat and business strategist, Lauren shares how discipline from fitness transfers into marketing success. We dig into how to boost your Social Selling Index (SSI), decode LinkedIn’s algorithm, test video lengths, and use AI to streamline content. Lauren also tackles common myths like “my industry isn’t on LinkedIn” and offers real strategies to turn passive profiles into powerful business drivers.
Key Points
- Use AI as a resource for content creation but avoid depending on it entirely to maintain authenticity.
- Engaging with LinkedIn through live videos can significantly boost your social selling index and keep your audience engaged on the platform.
- Start with organic content to build a strong foundation and gather valuable data before investing in LinkedIn ads for better results.
Chapters
| 0:00 | |
| 0:19 | |
| 2:26 | |
| 4:39 | |
| 6:27 | |
| 9:30 | |
| 10:35 | |
| 12:21 | |
| 14:29 | |
| 18:14 | |
| 20:53 | |
| 26:23 | |
| 34:40 | |
| 41:17 | |
| 49:05 | |
| 57:22 | |
| 1:00:28 | |
| 1:01:42 | |
| 1:04:29 |
Transcript
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