Harnessing LinkedIn for Business Growth and the Power of Discipline

Lauren Krailo, founder of Krailo Socials, joins us to break down why LinkedIn is the most underutilized tool in B2B marketing—and how companies in commercial construction and beyond can turn connections into contracts. A self-proclaimed gym rat and business strategist, Lauren shares how discipline from fitness transfers into marketing success. We dig into how to boost your Social Selling Index (SSI), decode LinkedIn’s algorithm, test video lengths, and use AI to streamline content. Lauren also tackles common myths like “my industry isn’t on LinkedIn” and offers real strategies to turn passive profiles into powerful business drivers.