Crunchy Hydration: A Brand with Purpose
Megan Riggs joins the discussion to share her journey and the evolution of her business, Crunchy, while offering holiday stress solutions. The conversation covers holistic health approaches, self-assessment strategies, and the importance of celebrating small wins through customer stories. Megan delves into market research and product development, highlighted by the Crunchy Chug Off event and the Thrive Market launch. The episode explores retail expansion timing, scaling challenges, and the impact of retail visibility on direct sales. Branding, social media presence, and Heather's role at Crunchy are discussed alongside top-selling products and community support. The episode concludes with a tease of an upcoming product launch and local recommendations.
Key Points
- Stress relief and holistic health can be effectively achieved through natural solutions like cold-pressed juices and adaptogens, as demonstrated by Megan Riggs' journey and product development.
- The success of a consumer product, especially in the competitive beverage industry, hinges not only on its quality but also on strategic marketing, market research, and fostering strong retail relationships.
- Achieving business milestones, such as national distribution or significant retail partnerships, often requires persistence, adaptability, and leveraging community support and mentorship.
Chapters
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| 3:19 | |
| 10:25 | |
| 18:15 | |
| 24:24 | |
| 28:40 | |
| 33:01 | |
| 35:34 | |
| 39:52 | |
| 44:02 | |
| 47:23 | |
| 51:00 | |
| 53:19 | |
| 57:34 | |
| 59:44 |
Transcript
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