Fervent Four
Did you know that only 4% of businesses ever cross the annual million dollar revenue mark? The Fervent Four is a weekly show, every Thursday at 11am, dedicated to sharing insights into growing a world class business no matter the climate.
Archetype Braces: A New Take on Knee Support for Everyday Movement
In this episode, we talk with Josh Miner, the founder of Archetype Braces, about his mission to change the way knee support works. Josh was inspired by his mom’s journey to stay active after a knee injury, despite trying surgery, therapy, and various traditional braces. Determined to create something that could truly help, he spent months testing and refining his design, gathering feedback to build a brace that supports movement without restricting it. Tune in to hear how Josh’s engineering mindset led to a practical, effective brace that helps people stay active, reclaim their movement, and return to the activities they love.
Key Points
- Engineering solutions can offer fresh perspectives on medical problems, leading to innovative products that might be overlooked by traditional approaches.
- Building a business requires constant iteration, feedback, and a willingness to adapt based on real-world testing and customer needs.
- Creating a successful product involves not only technical expertise but also understanding market dynamics and setting a price that balances affordability with profitability.
Chapters
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| 56:58 |
Transcript
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