Fervent Four
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Cheryl Berry on building Our Brand Media, double-sided marketplaces, and evolving consumer behavior
In this episode, Zack and Tim chat with Cheryl Berry about her journey from the TV industry to entrepreneurship, the inception and challenges of Our Brand Media, and the concept of a double-sided marketplace. They delve into the growth of streaming, privacy issues, and evolving consumer behaviors. The trio also discuss the entrepreneurial mindset and the importance of problem-solving.
Key Points
- Shelby, the founder of Our Brand Media, is creating a platform for independent voices to share their authentic stories without the filters of traditional media, aiming to launch on Roku and Fire TV by June.
- The platform seeks to empower content creators by offering a channel that prioritizes untold stories and genuine expression, with plans to integrate an AI algorithm to match viewers with content they're interested in.
- Shelby is navigating the technical challenges of her non-technical background by engaging with mentors, considering cloud-based solutions for scalability, and is currently seeking a technical co-founder to enhance her venture.
Chapters
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| 4:51 | |
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| 18:11 | |
| 24:57 | |
| 33:01 | |
| 38:00 | |
| 48:21 | |
| 51:27 | |
| 59:13 |
Transcript
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