Fervent Four
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Wendy Goldberg on integrated medicine, non-profit challenges, and balancing creativity in business
In this episode, guest Wendy Goldberg shares her journey of starting a podcast and a foundation, and discusses the impact of integrated medicine on her son and caregivers. They delve into the trials and victories of fundraising, the effects of education budget cuts, and the balance of creativity and numbers in business.
Key Points
- Wendy Goldberg founded the Benjamin Goldberg Foundation in 2018 to honor her son's legacy and support children and families on their medical journey, particularly through integrating arts and music into healthcare settings.
- The foundation advocates for integrated medicine and holistic approaches, such as dance therapy and meditation, to alleviate anxiety and improve presence for both patients and caregivers during medical treatments.
- Wendy emphasizes the importance of adapting and evolving messaging and outreach strategies based on community feedback, reflecting on her unique balance of CPA analytical skills and creative branding to grow the foundation's impact.
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Transcript
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