The Business Model Was Hiding in Plain Sight

Scott Baxter delves into his journey with Play Your Court, exploring misconceptions about tennis accessibility and the challenges of building a marketplace. He reflects on his background in sports, his college tennis experience, and how lessons from the court translate into business insights. The conversation covers the cost and accessibility of tennis, the company's origin, and its growth trajectory, including international expansion. Scott discusses the importance of content creation, the impact of pickleball, and business pivots driven by customer feedback. The episode also touches on raising investment funds, the role of support groups like EO, and future goals for Play Your Court, alongside personal favorites like local dining spots.