The Music Industry Mindset That Builds Better Businesses

Jarrett Beeler, Sway Creative Labs, shares his journey from the music industry to advertising, highlighting lessons applicable to business success. The discussion explores Norfolk's startup incentives and local business climate, emphasizing fostering creativity and talent. Jarrett delves into the economics of streaming, changing revenue models, and educating clients on music industry dynamics. Topics include personal growth, leadership, managing responsibilities, and acquiring advertising clients. Ethical considerations, AI's impact on advertising, and talent recruitment are examined, alongside overcoming regional skepticism.