She Built a Global Brand Without a Plan

Join Paula Short as she shares her journey from Ireland to America, transitioning from the beauty industry to the Small Business Development Center (SBDC). She emphasizes the power of saying yes to opportunities and differentiating products, like her creation of Glitter Lips. Paula discusses business development challenges, from initial excitement to exhaustion, and the reality of selling a business. She highlights abundant resources in Hampton Roads and admires American scenery. The episode explores cultural experiences in Ireland, post-sale identity crises, and finding new purpose, concluding with Paula's love for American foods.